About Sebo

SORMA are the New Zealand importers and distributors of the SEBO range of upright and canister vacuums from Germany.SEBO offer a comprehenisve range of user-friendly domestic and commerical vacuum cleaners. Renowed for their reliability, durability and outstanding performance, their made in Germany label is a worldwide symbol of excellence and endorsement.Outstanding cleaning performance and award winning reliability come as standard, as does the SEBO vacuum cleaner 5 years parts guarantee (domestic use only). 

Established in 1977 in Germany, SEBO produced the first commercial upright vacuum cleaners in 1978. Due to their user friendly design and superior reliability, they rapidly became the world’s best selling machines. Many features which are now common on vacuum cleaners were first introduced by SEBO, e.g. the integrated hose on uprights and electrostatic micro filters.

SORMA has been the New Zealand importer and distributor for SEBO since 1991.  In 1991 SEBO started in the retail market with the SEBO automatic X1 upright. This machine introduced computer controlled brush height adjustment for optimum cleaning performance which remains unique to SEBO.


SEBO is still the world’s largest manufacturer of commercial upright vacuum cleaners and boasts a presence in over 20 countries. SEBO is still a family business with a real care for the design and manufacture of the products it makes. SEBO has become an established brand name in the retail market, winning many accolades from consumer magazines e.g. Good Housekeeping, and many others for the quality, performance and reliability of its vacuum cleaners. All SEBO vacuum cleaners are of anti-allergy design, indeed a SEBO machine was the first vacuum cleaner to be endorsed by the British Allergy Foundation for its overall anti-allergy design as opposed to just its filtration.

SEBO vacuum cleaners are all still made in Germany and the commitment to quality is as firm as ever.